Use Standard III (Duties to Clients) to judge a case
The idea
Standard III governs what is owed to clients. Loyalty, prudence and care place the client's interest ahead of the employer's and of one's own, and require the care a prudent person would apply to their own affairs. Fair dealing means recommendations and changes reach all clients fairly — not identically, since mandates differ, but with nobody systematically served last. Suitability requires an investment to be judged in the context of the client's whole portfolio and written objectives, so a sound investment can still be an unsuitable one. Performance presentation must be fair, accurate and complete, and confidentiality survives the end of the relationship.
A practice question
Under the duty of loyalty, prudence and care, a member must place the interests of:
- the client ahead of self and employer — correct
- the employer, who pays them, firstWhy not: Who pays the member is precisely the pressure the ordering is written to withstand.
- the employer's shareholders firstWhy not: The firm's own shareholders are not the client, and their interest ranks behind the client's.
Standard III(A) Loyalty, Prudence and Care orders the interests: the client's come ahead of the member's own and ahead of the employer's.
A harder one
A manager releases a new recommendation to the largest clients an hour before everyone else. This most likely violates:
- suitability, III(C)Why not: Standard III(C) asks whether the investment fits the client, not who was told about it first.
- fair dealing, III(B) — correct
- confidentiality, III(E)Why not: Standard III(E) protects client information, and a firm's own recommendation is not a client's confidence.
Standard III(B) Fair Dealing is violated. An hour's head start lets those clients trade before the others, which is priority on price-sensitive information.
The hardest tier
A member manages both a pension fund and personal money in the same strategy. Allocating the best fills to the personal account violates:
- suitability alone, III(C)Why not: Suitability asks whether the investment fits the client, and the wrong here is in who received which price.
- no Standard at all, if it is disclosedWhy not: Disclosure does not reorder the priority, and telling a client they came second does not make it acceptable.
- loyalty and fair dealing, III(A) and III(B) — correct
Standard III(A) puts the client first and Standard III(B) requires even-handed treatment. Taking the best fills personally breaches both, and Standard VI(B) besides.
In the app: 18 practice questions on this outcome, a narrated walkthrough with diagrams, spaced review that brings it back before you forget it.
Take the free diagnostic →More in Guidance for Standard III: Duties to Clients
- Put the Loyalty, Prudence, and Care standard, III(A), into practice
- Put the Fair Dealing standard, III(B), into practice
- Put the Suitability standard, III(C), into practice
- Put the Performance Presentation standard, III(D), into practice
- Put the Preservation of Confidentiality standard, III(E), into practice