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Explain what performance measurement, attribution and appraisal each contribute to evaluating a portfolio and how the three link together

CFA® Level III · Performance Measurement · Portfolio Performance Evaluation · L3.PF.1.a

The idea

Measurement answers what happened: it computes the portfolio's return, usually time-weighted, and its risk over the period. Attribution answers why: it breaks the return or risk relative to a benchmark into effects tied to specific decisions, such as sector weighting or security choice. Appraisal answers whether it was skill: it adjusts for risk, using measures such as the information ratio, and asks whether the results are likely to repeat. Each stage depends on the one before, so an error in measuring returns or choosing the benchmark contaminates both the attribution and the verdict on skill. The trap is treating a high return, which is only a measurement result, as proof of skill. The findings then feed back into the investment process.

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